Background
- Many online resources on menopausal health do not solely focus on menopause or do not state risks of treatment recommendations or their sources of funding.
- MyMenoplan.org, an NIH-supported website distilling over 25 years of research, was created to address this gap.
- I contributed to this project as a quantitative UX researcher by comparing MyMenoplan and other websites by reputable non-profit organizations.
Process
- Conducted pilot study
- Analyzed over 1000 user behaviors and clicks using Google Analytics
- Pilot test survey to ensure validity of questions
- Conducted experimental study
- Implemented fraud detection protocol to control survey response quality
- Performed trial registration on clinicaltrials.gov
- Performed statistical analyses on survey data and user logs to assess user perceptions and decision-making outcomes
Outcomes
- Based on the pilot study, we found that interactive and health tracking tools on the website were driving the time spent on the website.
- MyMenoplan was rated as more credible, attractively and user-friendly than the other websites, but did not significantly differ from the other websites in terms of influence over users’ intentions to talk to their doctor.
- Users randomized to browse MyMenoplan reported that they were better informed to make decisions to cope with menopausal symptoms and to choose treatments.
Key Deliverables
- Presentation Slides
- Speaker at Quant UX Con 2022
- Ng, Hui Xin. (2022) Quantitative UX Methods for Understanding Health Info-Seeking Behaviors. In CN Chapman, KZ Xu, M Callegaro, F Gao, and M Cipollone, eds. (2022). Proceedings of the 2022 Quantitative User Experience Conference (Quant UX Con). June 2022, Sunnyvale, CA.