• Many online resources on menopausal health do not solely focus on menopause or do not state risks of treatment recommendations or their sources of funding.
  •, an NIH-supported website distilling over 25 years of research, was created to address this gap.
  • I contributed to this project as a quantitative UX researcher by comparing MyMenoplan and other websites by reputable non-profit organizations.


  • Conducted pilot study
    • Analyzed over 1000 user behaviors and clicks using Google Analytics
    • Pilot test survey to ensure validity of questions
  • Conducted experimental study
    • Implemented fraud detection protocol to control survey response quality
    • Performed trial registration on
    • Performed statistical analyses on survey data and user logs to assess user perceptions and decision-making outcomes


  • Based on the pilot study, we found that interactive and health tracking tools on the website were driving the time spent on the website.
  • MyMenoplan was rated as more credible, attractively and user-friendly than the other websites, but did not significantly differ from the other websites in terms of influence over users’ intentions to talk to their doctor.
  • Users randomized to browse MyMenoplan reported that they were better informed to make decisions to cope with menopausal symptoms and to choose treatments.

Key Deliverables